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 » 2015 » 6月


NPO members and I attended a meeting of“Branding Project for Isumi Organic Rice”

NPO members and I attended a meeting of “Branding Project for Isumi Organic Rice” held on June 24, 2015 at Isumi government buildings at Ohara.
This meeting was hosted by the “Liaison association for creating hometown where people live with nature”

This liaison association was organized last year and was operated “for the purpose of promoting revitalization of local community through conservation and reproduction of natural environment of the local forest, the area surroundings, and the local sea and contributing to the development of attractive local community where people live with nature with sustainable biodiversity.” (code)

This association has the following three working groups and they discuss local issues:

Nature conservation/biodiversity liaison working group
Environmentally-sound agriculture liaison working group
Local economic development liaison working group

“Branding Project for Isumi Organic Rice” is one of the associated projects of this year.

The kick-off meeting was held this time.

An explanation about the history, organic farming and consumption trend was provided by the executive office, and the branding strategy was provided by Mr. Ito of Environmentally-sound agriculture liaison working group.
Thereafter, the participants were divided into 3 groups and analyzed factors such as appeals, characteristics and its influence to the region of Isumi Rice (Specially Cultivated Rice [no agricultural chemical and no chemical fertilizers are used during cultivation period.] ), which would be a premise of branding.

It was good to know the following information in this meeting:

– The Specially Cultivated Isumi Rice was adopted for the school lunch at elementary and secondary schools in Isumi city this year. However, while 12 ha paddy fields are needed to cover the amount, there are only 4.5 ha of fields where they grow the Isumi Rice. Hence, the production cannot afford even only school lunch.

– The producers who have worked hard to grow tasty rice and consequently had to use agricultural chemical and chemical fertilizers, and the producers who have worked hard to grow safe and secure rice rather than tasty rice seldom had a contact in Isumi city, but it was realized through this association finally. It may be possible for them to understand each other and assimilate each other in the future.

I knew through this meeting the difficulty and depth that even we know that organic products with no agricultural chemical is good, it is difficult to realize it at production site, and further to make it as a job for living or to expand it as a local industry.

The next meeting will be held in early July.

( Zackey / Yasuko )

Our New Office Opened

We are pleased to inform you that our new office of Isumi Lifestyle Laboratory was opened on June 13, 2015 (Sat).

We have had a lot of support from many people to open this new office.

Some helped moving and some brought us warm and encouraging words…

We are very grateful for your kind support!!

We felt one more time the importance of the relationship with people by today.

We would like to continue to help people who are related to Isumi live vivaciously and freely.

We will continue to take action lively at this new place.

The office was relocated from Misaki city government office to now the shop building of middle of Misaki Choja shopping street.

A flag of Isumi Lifestyle Laboratories will be a landmark.

You will also find Makibe, our cute mascot character, at the window of our office.

There are Chiba Bank, Genji Supermarket, and Choja Book Store near by♪

Morning market venue where it takes 3 minutes from the office is our car park.

*The morning market will be held every month on 4, 14, 9, 19, 24, and 29 before noon. You can use the car park of the opposite side of the market at the time.

Why don’ t you stop at morning market as well?

Recommended information from our website staff *Chojamachi morning market information*.

Here is our office♪

You can take time to collect information.

Since our office is now in the shopping street, we will try to make our office as a place where you can pop in anytime.

Even today local students and neighbors visited our office.

We are happy that we can meet new people.

We are really looking forward to you coming.

*New Address*
475 Choja, Misaki-cho. Isumi-shi, Chiba

TEL: 0470-62-6730
FAX: 0470-62-6731

E-mail: isumi-style@bz03.plala.or.jp

*No change for TEL, FAX and E-mail.

*Office Hour*
From Wednesday to Saturday: 9:00-17:00
We are closed on Sunday, Monday, and Tuesday.

( Ui / Yasuko )

The new office opens on June 13 (Sat)

We announced that our new office will open on June 10 (Wed),last entry.

But the eletric service is not available now.

So, we decided to postpone our office opening.

If you want to contact with us,please use this contavt form.

( Zackey )

Copyright (c) NPO Isumi Lifestyle Laboratory, all rights reserved.